Researchers at Proctor and Gamble (the folks who sell Oil of Olay) have been looking at data from the Human Genome Project, and they have found not just one, but about 1500 individual genes linked to wrinkles. The hope is to move away from mere topical moisturizers: “[I]f specific genes can be controlled or stimulated, then anti-aging products of the future can and will yield better results by doing exactly that.”

But of course there’s a caveat: “Skin ages in eight separate ways, each one controlled by its own group of genes. Whether you grow old gracefully depends partly on your lifestyle and partly on these genes.” Things like sunscreen will still play an important role in looking good as we get older. After all, “Research demonstrated that skin not exposed to the sun had about 3,800 genetic mutations whereas the same selected genes in sun-aged skin rose to nearly 10,000.”